Having now viewed Senator John S. McCain, III's exploratory committee website, I am impressed with its visual appearance. It ain't quite Raymond Loewy, Henry Dreyfuss, or even Raymond Patten, but it is sleek and stylish, in an understated way. I like that.

K.J. Lopez at NRO asks, "I understand he's going for the Ansel Adams look a bit. And the black is sleek (isn't it always in?). But a black American flag?"

My response is, "Sure. Why not?" You can always adapt critical design elements to a new theme. The Pennsylvania Railroad had a fair variety of logos, all incorporating an interlocking 'PRR' and a keystone somewhere nearby; I don't think it diluted the effectiveness of the logo and you certainly knew who you were dealing with. I daresay that, for a corporation as gigantic as the Pennsylvania Railroad, its logo was as important to it as the Stars and Stripes should be to us. I don't think any negative message is sent by the darkened flag; after all, we use a low-visibility version of it on patches for our troops in battle.

Methinks that she's looking for anything to stick on Senator McCain, since Governor Romney is her candidate crush.

The "Watch the Latest Video" still has McCain looking like an ornery old man, which is essentially what he is. That's good; I prefer my President to be a tough SOB with years of age, guile and experience. I'm particularly fond of that silver star with the extensions on either side. It strikes me as a stylized version of the American national insignia that's affixed to our military aircraft.

The sleekly quasi-military look may be what McCain's going for, it may not be. Either way, it's effective.

Posted by: Country Pundit at 03:34 PM | Comments (2) | Add Comment
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